Future Business Leaders of America (FBLA) Entrepreneurship Practice Test

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What is an example of primary data in marketing research?

Surveys
Reports
Publications
Industry Statistics

The correct answer is: Surveys

Primary data in marketing research refers to information that is collected firsthand for a specific purpose. Surveys are a prime example of this because they involve directly gathering data from individuals regarding their preferences, behaviors, or opinions. This method allows researchers to collect tailored information that is relevant to their specific research objectives. By administering surveys, marketers can design questions that specifically target their research needs, ensuring that the data collected is fresh and directly applicable to their strategic decisions. This differs from secondary data, which involves utilizing existing data that has already been collected for other purposes, such as reports, publications, or industry statistics. These sources may provide valuable insights, but they do not constitute primary data since they are not generated specifically for the current research at hand.