Future Business Leaders of America (FBLA) Entrepreneurship Practice Test

Which one of the following is not a source of secondary data in marketing research?

1. Interviews

2. Surveys

3. Industry Reports

4. Public Records

The correct answer is: Interviews

Interviews are considered a primary source of data in marketing research rather than a secondary source. Primary data is collected firsthand by the researcher through methods such as interviews and surveys, providing original data specific to the research question. On the other hand, secondary data is already collected and published by others, typically sourced from pre-existing documents or reports. Industry reports and public records fit into the secondary data category as they compile information from various sources, providing insights that can be analyzed without the need for original data collection. This distinction is crucial for researchers, as understanding the difference between primary and secondary data can significantly impact the approach and findings of a marketing research project.