Future Business Leaders of America (FBLA) Entrepreneurship Practice Test

Which segmentation variable might be less effective for reaching the 15-18 age group?

1. Social media engagement levels

2. Political Party Preference

3. Consumer buying behavior

4. Educational aspirations

The correct answer is: Political Party Preference

Political party preference might be less effective for reaching the 15-18 age group because, in general, individuals in this age bracket are often less involved in political processes and may not have firmly established party affiliations. Many young people in this demographic are just beginning to form their own opinions and may still be influenced by their parents or surroundings rather than actively participating in political discussions or expressing political preferences. As a result, targeting this age group based on political affiliation may not resonate strongly or yield significant engagement compared to factors that are more directly related to their daily experiences, interests, or behaviors. On the other hand, social media engagement levels are crucial since this age group is highly active on social platforms. Consumer buying behavior and educational aspirations also play a significant role in shaping their interests and desires, making these variables much more effective in reaching and engaging with them.